How do you make sure your C-level execs are supportive of your customer reference programme (CRP)? In what ways can you accommodate cultural differences while operating a cohesive and successful global CRP? And how do you navigate the tricky prospect of incorporating social media into your customer advocacy efforts? These are the sorts of questions that are guaranteed to inspire passionate debate among Customer Advocacy professionals, and there’s certainly been a lot of that this week. We were fortunate enough to attend the inaugural International Customer Reference Community Event in Boston, which was attended by CRP experts from companies including Intel, VMware, EMC and Cisco.
It was a really great opportunity to meet up in person with such an inspiring group, bringing perspectives from all over the world and I’m coming away bursting with ideas. I’ll be elaborating on some of the most interesting topics from the conference over the next few weeks, but for now it’s off to the bar to toast the completion of a great event.