Heineken Breaks The Ice With QR Codes
QR (Quick Response) codes are popping up everywhere these days. Unfortunately, this has resulted in some horrid examples. Check out Jeep’s recent QR ad fail or this post by Econsultancy on dubious uses of QR codes – some of them … more
PR Tips: Pitching to the Sunday Telegraph’s business team
I recently attended a media briefing with the business editors of the Sunday Telegraph – Business Editor, Kamal Ahmed and Deputy Business Editor, James Quinn. It’s always great to meet these types of journalists and better understand how they work. As … more
Pop-Up Overkill Or Pop-Up Support? Why Social Media Has Jumped On the Pop-Up Trend
Pop-ups. They’re everywhere these days, in form of pop-up stores, pop-up restaurants, bars, galleries and even pop-up gigs all around London. Some of us might already be suffering from pop-up overkill but I can’t get enough of them. As a … more
#ILoveHashtags – The Rise of a Social Media Phenomenon
As a regular Twitter user I’ve recently become fascinated by hashtags and thought it might be great if I could share some tips with you on how to use them. A hashtag – a short word or phrase preceded by … more