#Writing tips – introductions
Hi – Welcome back to the writing tips blog post. This one is going to hit you between the eyes with a Mike Tyson belter and make your pupils spin wildly in their sockets. Well, not quite. It’s about writing … more
#Writing Tips – the basics
Welcome to the Catalysis writing tips blog post. Writing is one of those things that we think we can all do. And we can. Well, at least those of us who didn’t spend our childhoods making petrol bombs, stealing sweets … more
Social Media Week – signalling the revolution
Late last month there was a mini feeding frenzy in the office as people scrambled to register for Social Media Week. This event is a collection of gatherings themed around different aspects of social media, from blogs to tweets, mobile … more
EU data protection… the right to be forgotten
EU technocrats tend to move slowly but when they do rouse themselves they do so with the practised deadliness of a heavyweight boxer. Or at least they have in the case of new data privacy laws. Yesterday afternoon (Wednesday) EU … more
Using social media channels properly
Tim Pile has an extensive pedigree in marketing. Like many marketing people he launched his career in the vast empire that is P&G and then went on to run the marketing rule over some hefty financial organisations. So it was … more
Social media for marketing people
Media Pro is one of the marketing industry’s annual exhibitions which according to the blurb, is ‘a meeting of the brightest marketing minds – planning and preparing for the next generation of marketing integration.’ Given this billing and the current … more
Do we live in a post-digital world?
I’ve always wanted technology to just work, like a car. You get in, turn the key and you’re off. You don’t have to crank the engine up or fret about tappet settings. Am I being an idealist? Not according to a … more
Jaron Lanier – the ‘dangers’ of social networking
Many of you have probably never heard of Jaron Lanier. But this legendary computer scientist was included in Time’s 100 most influential people 2010 and is considered something of a technology futurist in that kind of hang loose, barefooted, dreadlock … more
Why let facts get in the way of good story?
As an ex-journalist with some experience of the tabloid universe, the recent phone-hacking revelations are hardly surprising. Over ten years ago I recall one tabloid which had ‘proud’ access to a celebrity’s email account. The email account had been hacked … more