Outside-in thinking
changes the game.

Honest thinking
earns respect.

Bold thinking
breaks through.

Distilled thinking
clears the fog.

Kind thinking
builds relationships.

We work Outside in

We help B2B technology firms break through barriers — by thinking like customers.

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Some of our better thinking

Questions we're fielding

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How do we position and launch our cloud HPC service?
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How do we shed the bad parts of our reputation without losing the good?
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How can we draw developers to our platform?
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How do we make our services relevant to the financial sector?
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How might we create a new way of talking about silicon & AI?
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How do we shift to ABM when we have thousands of named accounts?
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How do we get sales and marketing working as a single, unified team?
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Have a question?

Send it our way.
Ask the right questions if you’re to find the right answers.

Our approach

Stop first.

Especially when you’re under pressure to move fast. You don’t have to stop for long, just long enough to ask the right questions, decide, and act. We dig into the deeper issues, game-out the possibilities, and present you with clear options for meeting your goals.

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Marketing teams live at the epicenter of corporate echo chambers, insulated from customer reality.

We pierce the bubble with outsider perspectives that help you understand, connect with, and serve your customers on a deeper level.
An illustration of a giant sphere with one left ear and audio waves reverberating inside, symbolizing an echo chamber.

Think dumb.

When it comes to connecting and persuading, dumb wins. Counterintuitive, right?

The only way any of us survive the daily information blizzard is by ignoring 99.9% of it. What gets through our super-filter? Simple, irresistible ideas at the right place and time.
An illustration of a person gazing at a screen with a bright red dot in the center, surrounded by all sorts of junk, noise, and other stimuli.

Cut the BSaaS.

Spin, fluff, and exaggeration never work as well as the simple truth presented in the clearest light.

Make every phrase, photo, and pixel count as you make your case. If an element isn’t conveying valuable information in an honest way, cut it.
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Our services

Strategy & planning.

  • Customer research, interviews, analysis
  • Analyst polling and synthesis
  • Executive briefings and troubleshooting
  • Brand/product positioning, messaging

Campaign management.

  • Category and ABM campaign strategy, design, and implementation
  • Internal and customer discovery, interviews, and analysis
  • Customer personas and journeys
  • Cross domain (marketing, sales, events, PR) planning and orchestration
  • Performance monitoring and fine tuning


  • Creative strategy
  • Classic conceptual work
  • UX, interactive design, coding
  • Audio, video, 3D animation
  • B2B advertising and social


  • Content audits and editorial planning
  • Technical writing and design (white papers, thought leadership, briefs)
  • Bespoke, high-grade SEO content
  • Infographics, audiograms, videos

Some of our clients

Autodesk logo
Capgemini logo
Google logo
FICO logo
IBM logo
Kyndryl logo
Mailchimp logo
Hewlett Packard Enterprise logo